Is Your In-Store Playlist Really Working?

Music shapes the in-store experience, but how do you know if your playlist is helping or hurting your business? Without data, you’re making decisions based on guesswork instead of insights.

Why Data-Driven Playlists Matter

Your playlist is more than background music—it influences customer behavior, dwell time, and even sales. By analyzing real data, you can fine-tune your music selection to align with your marketing goals.

Key Insights to Improve Playlist Performance

• Customer Feedback 

  • Use surveys to ask customers about their listening experience.

  • Identify whether the music matches your brand identity and target audience.

    
    

• Dwell Time and Sales Correlation 

  • Track sales patterns during different playlist rotations.

  • Analyze whether certain music styles lead to longer shopping times or higher spending.

    
    

• Peak Hours and Tempo Adjustments 

  • Play upbeat tracks during high-traffic periods to maintain energy.

  • Use slower tempos during off-peak hours for a relaxed atmosphere.

    
    

• Genre and Audience Alignment 

  • Compare playlist performance across different store locations.

  • Adjust music choices to reflect local customer preferences.

    
    

• Employee Satisfaction 

  • Monitor staff feedback on playlist variety and repetition.

  • Keep a balance between customer appeal and employee engagement.

    
    

Take Action With Real Insights

Data takes the guesswork out of playlist curation.

By gathering feedback, analyzing trends, and making strategic adjustments, you can create an in-store atmosphere that supports your brand and business goals.

Is your playlist helping you maximize customer engagement?

Find out with our Marico Data and Insights Service. Email us at ntcastro@maricoadvertising today!